To Succeed in that space Boloco would need to offer something much different than what can be had at multiple other places right in the Square. What they offer is just another shade of the same thing. That space is huge and their rent must be huge too. I have gone there many times, but the draw for me is the free parking and relative quiet. I find the food so-so, not "inspired" .

O'Naturals seemed to do a pretty good business but I guess it was still not enough to cover overhead of that space.