I lost any and all respect for this theater after they started to serve alcohol. So they lost me a while ago but this would've stopped me from going there anyway, even though I have no children. This theater is no longer family friendly and it's a complete shame. It is up to parents on whether or not their children should attend a late movie. I'm usually the one complaining in the theater about a crying baby. But a ten year old Superman fan is not a crying baby. I can see a lot of the yuppies who don't yet have children approving of this and preferring it. Which as stated in the article is the crowd this theater now caters to. Catering to these people isn't going to bring our Somerville back to the good days of family. I myself even as someone who has no children feels that this is going over board. I have friends who once I show them this will no longer attend this theater either.