I feel in general that, while more expensive, Whole Foods is usually "worth the money". That is, I've never been disappointed in a product I've gotten there. You can get the same Cabot cheese or Domino's sugar or organic baby carrots for nearly half the price at Market Basket, don't get me wrong. But their produce is wonderful, the prepared food is generally delicious, and they have more selection in many areas than other local chains.