I never had an issue with late fees at Hollywood Express. I guess the location is (will be 'was' :( ) so convenient that it is hard to be late :) But when we have been late, they have been very flexible, accepting coupons from the discount coupon book as late fee payment. Considering the discounts we got on the rentals themselves, with both the discount coupon book deal and the numerous two-fer deals, we could hardly complain about late fees.