There is tangible evidence that the New Atheist approach works. There is also tangible evidence whining about how you don't like their approach doesn't work. Instead of telling New Atheists what they should do with their resources just do it with yours!

It is both unrealistic and undesirable to have all atheists following the same script. We wouldn't be free thinkers if we had a hive mind. We can have Neil Degrasse Tyson and PZ Myers!