Yes, that's the attitude that I'm referring to. I think they are battling that attitude, yes, but what I meant is that I don't think they're *done* yet. They have ads targetted at women (specifically at soon-to-be brides!) encouraging them to come in if they want to slim down before the "big day," and in a recent (anonymous) case study, they referred to the case in question as being in personal training to lose weight and then later said she was "female (obviously)"

In person, I've never encountered that attitude (which is really the most important part!!), but it bugs me that it still comes through in their marketing material.