From Ron's description, my personal impression isn't from "This is a chain", it's from "This is a person who clearly doesn't understand what the hell is going on here."

"I will be A UNIQUE SNOWFLAKE by not serving Bud" feels... so out of place at *any* place I've been in Cambridge or Somerville; while some places may serve it, certainly I've never been in a situation where someone would have to order it due to a lack of other options... If World of Beer wasn't a chain, that still wouldn't change the fact that someone who completely misunderstands the market just seems like dooming the space to an early failure?