I don't so much care about eco products and dry cleaning, it's just that if I'm getting 3-4x a month instead of 3x a year I'd rather find a solution to having men's dress shirts that look business-ready (ironed or pressed) that are washed in a regular ol' laundry machine instead of a dry-clean method. I don't think theres enough difference between icky dry cleaning stuff and slighty less icky dry cleaning stuff, I'd just rather use neither for cotton shirts that need to look crisp but don't need any special fabric care. It's great to know that many places just wash stuff like shirts and don't necessarily dry clean as a default.