The one time I shopped at Pemberton's (for groceries; I've bought plants there more than once), it seemed upscale, but didn't actually have most of the upscale-grocery sorts of things that I was looking for, and while the produce was nice, the other normal-grocery things were more expensive than some of my other options, and it's less convenient for me than other places that do sell my upscale groceries, so I haven't been back. But I probably buy an unusual range of groceries.