I've visited the shop, and it is not a smoke shop or lounge. It does not feature hookas. It only features personal vaporizers for liquid with or without nicotine. While they do have liquid that contains nicotine, they also sell nicotine-free juices and chatting with the people behind the counter, many of them prefer the nicotine-free juices. There is a strong vibe of anti-smoking, getting off of cigarettes. I heard many conversations with customers about helping stop smoking, and how to step down your nicotine. I think there is a positive social value here, and being open to new information is helpful. I don't think I would be a customer here, but having checked it out I no longer have any negative feelings or concerns.