Well plus a lot of the point of froyo was to get some of the pleasure of ice-cream without evil death-fat. Now it's fairly widely accepted that high-sugar, low-fat diets are near the pinnacle of unhealthy, it's not such an easy sell.

They were always doing decent business when I went in, but I only went in because it was a favored treat for the children, because it was basically an excuse to eat a tub of bad candy. My son is very upset they're gone; I'm quite happy to see the back of them. I'd rather see a decent ice-cream place without JP's eye-watering prices.