I'm not really convinced that changing attitudes toward fat had that much to do with the decline of froyo. It may have been a factor, but not a huge one, I think. There are still those who just like froyo better than ice cream - or who liked the make-your-own aspect of it. Or those of us, like me, who have actual medical reasons for needing to watch our fat intake. JP Licks has lowfat or fat-free options, which are pretty good, but not the same.