Most of the pizza around the area is the Boston "Greek style" pizza, with notable exceptions (Pinky's and City Slickers), but I think a lot of people did business with Domino's because their prices were so much lower than the competition, delivery was much faster, and quality was honestly pretty good as well. Plus, while we do have some excellent places right in the square (Posto, Flatbread), they're a very different level of pizza than a quick, cheap delivery :) I imagine that with Oath opening in the square, they've got more competition than they used to.