They do! If I went out of my way to buy ten drinks from them to get one free then it's good business for them and an incentive to choose them and not Starbuck's. There is a lot of competition out there in the coffeehouse world and if their former punchcard system was buy ten get one free then it should stay the same. Why does charity have take away from someone's customer loyalty reward?

Also, why should the customer be obligated to donate money to a specific charity when they may already give to other charities of their choice. If anything, that's going to put them off the punchcard system all together, buy fewer drinks and reduce Diesel's revenue.

Why can't they have one of those banks with Jerry's Kids on it and let people have the option of donating money if they choose? Why does it have to be incorporated in the customer loyalty punchcard?