ext_114167 ([identity profile] genesayssitdown.livejournal.com) wrote in [community profile] davis_square2013-05-17 07:22 am
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Jon Monsarrat brings “General Electric and Citigroup Power” to Expose Cyberbullies

Posted May 17th, 2012:

"Cambridge, MA ( prsync ) May 17, 2013 - Jon Monsarrat is bring the same consulting services to fight cybercrime that he has used to advise top executives from General Electric and Citigroup. Through previous consulting jobs, he helped executives at GE Trade put together an import / export offset program to help them make sales worldwide. And for Citigroup he worked to design for them an "active bank system". Now he is bringing that power to expose cyberbullies, with a twist: two new patented technologies. The previous press release "Jon Monsarrat, $160 Million DotCom Icon, to Expose 100 Cyberbullies" dated May 8, 2013, was sent out with incorrect information. First, due to a miscommunication when the press release was being written, the venture is not part of Monsarrat's Hard Data Factory, and Rickland Powel l is not a contact. Instead the service is part of Monsarrat Consulting, his private consulting practice, and does not involve Rickland Powell. Second, due to a separate miscommunication, the press release stated that the new venture launched with partnerships. That was in error. The new venture does not launch with any partnerships."

Read the full press release here: http://prsync.com/monsarrat/jon-monsarrat-brings-general-electric-and-citigroup-power-to-expose-cyberbullies-542401/

[identity profile] keithn.livejournal.com 2013-05-17 02:32 pm (UTC)(link)
I don't think that is a practical solution given that he relies on the good aspects of his reputation for employment. Remember, he is a "$160 million" "dotcom icon." For any business venture he undertakes, he needs to point to things he has done in the past, which is going to require him to give up his birth name, which is going to result in people finding things like this thread. You can't find work in the tech industry as a 40-something with a blank slate. By the time you are in your 40s you need a long list of accomplishments.

As for fixing his current reputation... in the big picture, we're still in the early years of the Internet and in the infancy of social media, so these are uncharted waters. The best strategy is probably to use SEO to bury the bad stuff under a mountain of other stuff, and it looks like he is doing that. But this lawsuit is one the worst thing he could have possibly done. The Streisand effect is well known, and what is happening right now is exactly what he should have known was going to happen.

I don't buy, by the way, that this was to start a business venture of exposing "cyberbullies." I think that was added on after the fact as damage control.

His best option right now is to drop the lawsuit. Things are bad, but things can always be worse. He needs to put the shovel down. What is out there is out there, and it isn't going to be sued off the Internet. If he drops the lawsuit, I bet people quickly lose interest in the topic and new negative content stops being created.