Jon Monsarrat brings “General Electric and Citigroup Power” to Expose Cyberbullies

[genesayssitdown.livejournal.com]

Posted May 17th, 2012:

"Cambridge, MA ( prsync ) May 17, 2013 - Jon Monsarrat is bring the same consulting services to fight cybercrime that he has used to advise top executives from General Electric and Citigroup. Through previous consulting jobs, he helped executives at GE Trade put together an import / export offset program to help them make sales worldwide. And for Citigroup he worked to design for them an "active bank system". Now he is bringing that power to expose cyberbullies, with a twist: two new patented technologies. The previous press release "Jon Monsarrat, $160 Million DotCom Icon, to Expose 100 Cyberbullies" dated May 8, 2013, was sent out with incorrect information. First, due to a miscommunication when the press release was being written, the venture is not part of Monsarrat's Hard Data Factory, and Rickland Powel l is not a contact. Instead the service is part of Monsarrat Consulting, his private consulting practice, and does not involve Rickland Powell. Second, due to a separate miscommunication, the press release stated that the new venture launched with partnerships. That was in error. The new venture does not launch with any partnerships."

Read the full press release here: http://prsync.com/monsarrat/jon-monsarrat-brings-general-electric-and-citigroup-power-to-expose-cyberbullies-542401/

Comments

[audioboy.livejournal.com]

*blink* Uh...

[kdsorceress.livejournal.com]

Um, I thought his lawyer said there would be no more press releases (in the letter to Ron's lawyer Cos recently posted). Is it possible that this one was in the pipeline already and couldn't be reversed, or does the May 17th date imply that JonMon decided not to listen to his legal counsel in this regard?

-Sor

[oneagain.livejournal.com]

Yeah, I was wondering if his releasing this invalidates the agreement between Ron's lawyer and his own?

[awkwardduckling.livejournal.com]

Clearly there have been quite a few "miscommunications" lately...

[aroraborealis.livejournal.com]

...

[plumtreeblossom.livejournal.com]

Jon Monsarrat is bring the same consulting services

He is also bring the grammar lulz.

[en-ki.livejournal.com]

I really think the recipients of these press releases are losing something by seeing them in HTML form rather than in the original crayon.

[cos]

Maybe the purpose of this press release is to undo some of the damage from the previous one, since it reads like a correction: 1) Rickland isn't involved. 2) Ishman law isn't involved.

[genesayssitdown.livejournal.com]

+1

[lbmango.livejournal.com]

Third, due to an unrelated typeing error, "Blackmail 100 snarky people" was misspelled as "Expose 100 Cyberbullies". Poor typing and autocorrect have been blamed.

[lbmango.livejournal.com]

My Icon says it all.

[blk]

oh look, monsarrat.com got a whole new facelift! Now with all new classic stock photos!

[surrealestate.livejournal.com]

Yeah, except this PR wasn't framed as a correction a tall. The corrections were buried at the end, seemingly with the hope that most people wouldn't notice them. Yet another exhibit for the filing.

[ron_newman]

Even though I have no sympathy whatsoever for Citigroup or General Electric, they don't deserve to have their names dragged into this. The right side of http://Monsarrat.com now has the GE logo on it. Can you say Lanham Act ?

[ron_newman]

And implicitly 3) Defend My Name isn't involved either.

[samcoren.livejournal.com]

Serious question: Why not just try to change your name instead of going through all this and further dragging the one you were given in the dirt? It doesn't seem too difficult in MA at least, and considering this guy has enough money for an attorney for all this stuff couldn't he just focus their attention on getting a really good petition for name change together? http://www.lawlib.state.ma.us/subject/about/name.html

[genesayssitdown.livejournal.com]

http://monsarrat.com/it.html

Cyberinvestigation:
Work closely with your law firm, if any. I recommend Ishman Law Firm.
Work closely witih Defend My Name for reputation management
Identify 'anonymous' cyberbullies
Provide you with a mailing address for your lawyer.

WOW! finally, a consulting firm that will provide my lawyer's mailing address for me!

[ron_newman]

slight correction: what cos posted on my behalf was not a "letter to Ron's lawyer". It was my own statement, summarizing what my lawyer said that Ishman told him. (My lawyer authorized me to post my statement.)

[jikamens.livejournal.com]

JonMon has spent years building a persona for himself online. Yes, you can insert all the jokes you want here about the persona he has built for himself that he doesn't want, but that's not all of it. All of his business successes -- real or not -- all of the projects he brags about, all of his bravado about being a successful entrepeneur and consultant to Fortune 500 corporations, all of his contacts... He uses these to make his living. His personal business model is based on his personal branding.

If he changes were to change his name, then he would have to start building it up all over again. He wouldn't be able to tell people about Turbine, or Hard Data Factory, or Wheel Questions, or any of his previous consulting gigs, because those would all link him to the old name he would be trying to leave behind.

Starting over is hard. I can understand why he wouldn't consider that an option.

[marius23.livejournal.com]

Too amusing not to report

My company has a, shall we say, questionable automatic Web URL Access Filter. For some unknown reason it classifies monsarrat.com as Pornography....

[lheena.livejournal.com]

It is very weird to me that he's apparently fallen into a way-back machine and has a website from 2003 where he's offering to simultaneously identify anonymous cyber bullies and do general IT on office computers.

One side of it's an incredibly difficult, profitable business that he may or may not be going about in the wrong way*, and the other side is... Have you tried turning it off and on again?

* I have no knowledge of the efficacy of Monserrat Consulting's Cyber Investigation consulting arm, and am in no way making a statement about it, just the dichotomy of the two offerings.

[lheena.livejournal.com]

He's also incorrectly using the logo and breaking their branding guide. From someone who cares about that kind of thing, I am :[ on their behalf.

(It's called white space, people!)

[keithn.livejournal.com]

I don't think that is a practical solution given that he relies on the good aspects of his reputation for employment. Remember, he is a "$160 million" "dotcom icon." For any business venture he undertakes, he needs to point to things he has done in the past, which is going to require him to give up his birth name, which is going to result in people finding things like this thread. You can't find work in the tech industry as a 40-something with a blank slate. By the time you are in your 40s you need a long list of accomplishments.

As for fixing his current reputation... in the big picture, we're still in the early years of the Internet and in the infancy of social media, so these are uncharted waters. The best strategy is probably to use SEO to bury the bad stuff under a mountain of other stuff, and it looks like he is doing that. But this lawsuit is one the worst thing he could have possibly done. The Streisand effect is well known, and what is happening right now is exactly what he should have known was going to happen.

I don't buy, by the way, that this was to start a business venture of exposing "cyberbullies." I think that was added on after the fact as damage control.

His best option right now is to drop the lawsuit. Things are bad, but things can always be worse. He needs to put the shovel down. What is out there is out there, and it isn't going to be sued off the Internet. If he drops the lawsuit, I bet people quickly lose interest in the topic and new negative content stops being created.

[plumtreeblossom.livejournal.com]

*splort!*

[achinhibitor.livejournal.com]

Second, due to a separate miscommunication, the press release stated that the new venture launched with partnerships.

Holy God, Jonmon has claimed to have partnerships with companies that it does not, including his lawyer? That's not good for business...

two new patented technologies

Jonmon doesn't assert that he is the inventor of these technologies, but I looked, and Jonmon does have two patents, 8,352,419 and 7,647,351, which are currently licensed to Stragent. Stragent seems to be in the business of acquiring patents and litigating about them: http://www.law360.com/articles/165367/stragent-targets-slew-of-tech-car-cos-in-ip-suits