[identity profile] genesayssitdown.livejournal.com posting in [community profile] davis_square
Posted May 17th, 2012:

"Cambridge, MA ( prsync ) May 17, 2013 - Jon Monsarrat is bring the same consulting services to fight cybercrime that he has used to advise top executives from General Electric and Citigroup. Through previous consulting jobs, he helped executives at GE Trade put together an import / export offset program to help them make sales worldwide. And for Citigroup he worked to design for them an "active bank system". Now he is bringing that power to expose cyberbullies, with a twist: two new patented technologies. The previous press release "Jon Monsarrat, $160 Million DotCom Icon, to Expose 100 Cyberbullies" dated May 8, 2013, was sent out with incorrect information. First, due to a miscommunication when the press release was being written, the venture is not part of Monsarrat's Hard Data Factory, and Rickland Powel l is not a contact. Instead the service is part of Monsarrat Consulting, his private consulting practice, and does not involve Rickland Powell. Second, due to a separate miscommunication, the press release stated that the new venture launched with partnerships. That was in error. The new venture does not launch with any partnerships."

Read the full press release here: http://prsync.com/monsarrat/jon-monsarrat-brings-general-electric-and-citigroup-power-to-expose-cyberbullies-542401/

Date: 2013-05-17 02:18 pm (UTC)
From: [identity profile] jikamens.livejournal.com
JonMon has spent years building a persona for himself online. Yes, you can insert all the jokes you want here about the persona he has built for himself that he doesn't want, but that's not all of it. All of his business successes -- real or not -- all of the projects he brags about, all of his bravado about being a successful entrepeneur and consultant to Fortune 500 corporations, all of his contacts... He uses these to make his living. His personal business model is based on his personal branding.

If he changes were to change his name, then he would have to start building it up all over again. He wouldn't be able to tell people about Turbine, or Hard Data Factory, or Wheel Questions, or any of his previous consulting gigs, because those would all link him to the old name he would be trying to leave behind.

Starting over is hard. I can understand why he wouldn't consider that an option.

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