Ron Newman ([personal profile] ron_newman) wrote in [community profile] davis_square2013-04-17 08:13 pm

some cursory impressions from tonight's World of Beer meeting

I went to most of tonight's community meeting about World of Beer and the Social Security Buliding. My impressions follow. If you also attended, please add your comments to this post.

- The landlord wants to subdivide the space into three stores. The front would become a Petco, with entrance on Elm Street. The middle would become World of Beer, with entrance on Chester Street. He has no definite plans or tenant for the back, which presumably would also be entered from Chester Street.

- The prospective franchisee is from Florida. He wants to open 11 Worlds of Beer throughout eastern Massachusetts, but he evidences little understanding of our local area. He said his tavern would differentiate from other local bars because it would not serve Bud and Miller macrobrews .... but he doesn't realize that people here are much more likely to order Sam or Harpoon by default rather than any macrobrew. He had never heard of local brewers Slumbrew or Pretty Things. He said that his tavern would be run better than "99%" of the local places, not understanding that he was insulting local business people.

- Earlier Worlds of Beer served no food and allowed people to bring their own food, but the franchise no longer works that way. This one would sell food, but the menus he passed around were pretty unimpressive.

Most of the meeting attendees had a mildly negative reaction to the presentation. Several people said that Davis Square has enough places already that serve beer, including craft beers; they mentioned Redbones, Foundry, and Five Horses, among others. One person suggested Assembly Row as a better place to locate this franchise. Another said that she knew some people in Maine who would like to rent the same space for a 'high-end' tea parlor.

I sensed a general unease with the idea of a national franchise from the South coming into the square, and a preference for retail shops over more alcohol-serving bars and restaurants.

[Earlier posts about this: one, two]

[identity profile] surrealestate.livejournal.com 2013-04-18 01:20 am (UTC)(link)
Wow, has he researched the market *at all*? I agree that it sounds like a place better-suited for a mall-type environment like Assembly Row, or someplace more suburban.

[identity profile] prunesnprisms.livejournal.com 2013-04-18 01:21 am (UTC)(link)
this.

[identity profile] clevernonsense.livejournal.com 2013-04-18 01:37 am (UTC)(link)
heh, my thought too

[identity profile] serious-noir.livejournal.com 2013-04-18 01:47 am (UTC)(link)
...or just cut to the chase and franchise a Hooters.


Thanks for the report. It doesn't sound fabulous.

Re: Petco - I wonder if that is a viable use of the space. I buy massive bags of birdseed and don't see myself lugging it home or even to a car without a store shopping cart, compared with doing that at the Petco in Fresh Pond or Lechmere.

Tea room - yay.
pklemica: (winky)

[personal profile] pklemica 2013-04-18 04:37 am (UTC)(link)
Reading through the linked post and various comments has finally made me understand resistance to franchise owners from out-of-town in something more than the most abstract theoretical ways I'd managed prior to this. Thank you for this perspective. Despite the fact that it means I'm up a fair amount later than planned...

[identity profile] somerfriend.livejournal.com 2013-04-18 08:05 pm (UTC)(link)
The new Assembly Square is supposed to have a different vision that the currently Assembly Row, according to the city planners. Let's not ghettoize that area to just be chains.
nathanjw: (hat)

[personal profile] nathanjw 2013-04-18 09:07 pm (UTC)(link)
It sounds like he hasn't, but I'm not clear why he shouldn't be allowed to run full steam ahead into the brick wall.

[identity profile] crschmidt.livejournal.com 2013-04-18 11:37 pm (UTC)(link)
Wouldn't that be bad for the neighborhood in the short term? It would establish a bad record for the space at a time when it sounds like it's changing significantly; presumably being a first mover into the space would offer benefit to someone who moved in there (Just not This Someone.)