Stop & Shop to rebrand and reformat bfresh

[keithn]

According to the Boston Globe (paywall) Stop & Shop will be closing one bfresh store in Brighton and making as of yet unknown changes to its locations in Davis Square and Allston. The Globe describes the changes as a "new brand and format."

In addition, a planned bfresh expansion into locations in Philadelphia has been cancelled according to the Philadelphia Inquirer and use of the real estate secured for this purpose is being re-evaluated. The parent company of Stop & Shop (Ahold Delhaize) is also closing a similarly formatted grocery store that they had opened in Philadelphia in 2014 known as "Everything Fresh."

A small format store that was intended to be branded as bfresh will still open next year in Newton.

Comments

Rebranding as Stop & Shop?

[ron_newman]

from Supermarket News:

Ahold also said that its two Bfresh stores that remain open in Somerville and Austin [sic], Mass., and its Eastside Market store in Providence, R.I., would be integrated into Ahold’s Stop & Shop brand, based in Quincy, Mass.