Date: 2009-10-28 05:18 pm (UTC)
Something more like "Curiosity, it's what makes us want to be better." would communicate the same message

No, it wouldn't.

The original message is a marketing gem: non-antagonistic (good without god, question mark: it's offering a positive state as an option), concise (three words in large text to entice the reader, four words below it in slightly smaller text to elicit more), clear (the most important words are all one syllable or easily visualized terms, like "millions" and "Americans"). It's presented in a readable font with plenty of empty space around it, that space being filled by the non-confrontational image of a blue sky.

Given the issues that non-believers have had marketing themselves in the past, I was frankly astonished when I saw this poster. It's almost unprecedented in its quality.
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