It's actually a pretty common attitude, one I've seen a lot, and not just there. TPS is just a lot more forthright about it. It's actually kind of rare to find a woman who wants to lift heavy without a little persuasion first. However, they do manage to convince a number of women that they should and need to train for strength.
So I can see why that kind of attitude might show up in marketing - it's attractive to a greater percentage of women and THEN you can pull out the "you will do strength training and here's why" speech. They have to get the sales in somehow.
Glad to hear they are trying to ditch that particular attitude, because I don't think their rep is for tone and burn. It's much more likely that a woman who seeks them out does want to do strength training, so why insult them right off the bat? :)
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getting a little off-topic
Date: 2010-03-09 09:18 pm (UTC)So I can see why that kind of attitude might show up in marketing - it's attractive to a greater percentage of women and THEN you can pull out the "you will do strength training and here's why" speech. They have to get the sales in somehow.
Glad to hear they are trying to ditch that particular attitude, because I don't think their rep is for tone and burn. It's much more likely that a woman who seeks them out does want to do strength training, so why insult them right off the bat? :)