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It's like the Solarize campaign I ran as "coach" last year--but this time it's not as expensive a fix, and it doesn't matter what orientation or condition your roof is in.
There's a coach for this too--Molly--who will kick off the whole thing with an event on Aug 22. You can get a program overview and details there. http://www.somervillema.gov/events/2017/08/22/heatsmartcoolsmart-kick
There are big rebates and loans as part of this. So don't be daunted by the costs at first--have someone come and evaluate your situation and see if it's right for you.
[cross-posted to the new Winter Hill Neighborhood forum--thanks to Ron for guidance on that!]