The Davis Square Community

Honestly, not at all surprising; they haven't really pushed the bfresh 'brand' beyond using it as a name for their smaller stores. Once you're inside, there's no bfresh-specific merchandise (store brands are all Stop & Shop). I imagine there's a bit of confusion from people wondering what a 'bfresh' is while walking by. I'd been wondering if they would eventually make it clearer that it's a defacto mini-Stop & Shop.