It was supposed to be the beginning of a whole new chain, under the same corporate parent as Stop & Shop but separately run.
I've always found the private-label branding a bit odd, because there is no actual brand, just a logo. The products aren't branded as bfresh but they aren't branded as Stop & Shop either. The advertising flyers just call them "store brand".
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Re: Rebranding as Stop & Shop?
Date: 2017-11-23 01:23 pm (UTC)I've always found the private-label branding a bit odd, because there is no actual brand, just a logo. The products aren't branded as bfresh but they aren't branded as Stop & Shop either. The advertising flyers just call them "store brand".