Sushi on Highland?

[shellyckickinit.livejournal.com]

I think I saw a sign in a storefront on highland about coming soon, some sushi place? Anyone have details?

Comments

[kimchee1.livejournal.com]

The sign in the window, "Shino Express coming soon" has been up for a really long time. What I've culled from chowhound.com is that it is an outpost of the original on Newbury. I wonder what the hold up is?

[joifulgurl.livejournal.com]

for real. i've been really looking froward to it opening! yum! another sushi place!

[teko.livejournal.com]

I tried emailing them from their website to ask, but never got an answer.

A previous post on the subject had news about there being some issue with the asbestos abatement that was discovered during construction and it's on hold until they get it resolved. Yawn.

[seaweedgirle.livejournal.com]

Yep. It's another branch of Shino Express on Newbury. I stopped by the Newbury place and got the scoop. First, it will change its name to Snappy Sushi. Second, plans are to open the Davis Square branch by mid-February.

The Newbury joint has started serving sushi with brown rice as a default. Not sure if the Davis one will follow suit.

[ron_newman]

Thanks for your research! Why are they changing the name?

[thetathx1138.livejournal.com]

Probably it's a marketing thing, it sounds a bit like an attempt to start a local chain.

[seaweedgirle.livejournal.com]

Probably. I didn't ask the owners for the reasoning. The new name sounds less Japanese -- intentional or not?