A coming Holiday Campaign for Local and Independent Businesses

[somlocal1st.livejournal.com]

 Somerville Local First is planning a holiday campaign to encourage residents and community members to buy local for the holiday season.

What type of events and campaign elements would encourage and enable you to buy more from local businesses this holiday season?  

We'd love your thoughts and feedback as we construct the campaign.

Thanks,
Somerville Local First 

Comments

[joifulgurl.livejournal.com]

i like ron newman's idea.

i've also heard about other communities doing a "shop local loyalty" card. folks who want the card need to go to participating local businesses to get it, and when they flash their card, they get 5% off or candy or a stamp or whatever. if the stamp thing is the direction they take it, then redeeming the card after X number of stamps at a local business for 20% off or something would work.

heard about it on my NPR station (in NY, boo), and it sounded like a great idea to me.