A coming Holiday Campaign for Local and Independent Businesses

[somlocal1st.livejournal.com]

 Somerville Local First is planning a holiday campaign to encourage residents and community members to buy local for the holiday season.

What type of events and campaign elements would encourage and enable you to buy more from local businesses this holiday season?  

We'd love your thoughts and feedback as we construct the campaign.

Thanks,
Somerville Local First 

Comments

[closetalker11.livejournal.com]

I love the Midnight Madness sale! I second (or third) this. However, I liked it much better when the sales were a) meaningful (5% off items no one wants to begin with isn't going to bring someone into a store) and b) progressive (as in the sale gets better as the night goes on).

Also, posting a list of who's participating and what they're offering -- maybe on a map? -- somewhere conspicuous and online would be SUPER helpful. I find myself calling every business and posting a list here every year :).