I wasn't going to post this in the DSLJ, but a couple people asked to see it, and there was actually something that might be of interest to davis square types. Last week, when I posted the McKinnon's voucher, I noted here that it's simply not a big deal when Yak & Yeti, Brunello's or Diva offer vouchers - meaning they do it all the time (there are Y&Y and Brunello's vouchers available now I can point you at if you want).
The article is going to appear in the Wall Street Journal tomorrow on page B1. It's on the
website right now here (
BugMeNot has valid codes for the WSJ). Without logging in you can
see me leaning on Clover Food Lab's truck in Dewey Square. This was in the middle of it for those who don't want to bother:
As a result, Groupon has had to increasingly compete for merchants. Brunello Bistro, an Italian restaurant in the Boston suburb of Somerville, Mass., has run successful offers with Groupon but now runs deals with so many sites that Fernanda Nogueira, who handles the restaurant's marketing, said she can't even remember them all.
Ms. Noguiera said she likes working with rival daily-deals site BuyWithMe, partly because BuyWithMe takes 40% of a voucher's value, compared with Groupon's 50% cut. But she added that the eatery tries to work with numerous daily-deal sites "just to see how it's going to be." Others it has tried include EverSave, kgbdeals, OpenTable, HomeRun and CoupMe.
Back in Quincy, Ms. Clarkson last week bought seven vouchers for a total of $170. Three were from Groupon for a restaurant called Redbones. But four were from Eversave for a local butcher named McKinnon's.
So 'back in Quincy, Ms. Clarkson was going a little nuts with the Davis Square vouchers last week'. :-P He also didn't mention I used credit. Used up the last of my Groupon credit on Redbones, actually.
But I also thought it was interesting; to Brunello's marketing person, they're plastering the market for new business, whereas to me, as a voucher site super user type person, I don't even mention it when they have a new voucher out, because whoop de doo. Redbones hadn't offered a voucher in 21 months (yeah, I know just how long, because I freaking loved that deal), and McKinnon's hadn't offered one at all, and the end result was we call dove on those deals like starved wolves (mmm. Meat). They sold 10,000 Redbones vouchers.