Stop & Shop to rebrand and reformat bfresh

[keithn]

According to the Boston Globe (paywall) Stop & Shop will be closing one bfresh store in Brighton and making as of yet unknown changes to its locations in Davis Square and Allston. The Globe describes the changes as a "new brand and format."

In addition, a planned bfresh expansion into locations in Philadelphia has been cancelled according to the Philadelphia Inquirer and use of the real estate secured for this purpose is being re-evaluated. The parent company of Stop & Shop (Ahold Delhaize) is also closing a similarly formatted grocery store that they had opened in Philadelphia in 2014 known as "Everything Fresh."

A small format store that was intended to be branded as bfresh will still open next year in Newton.

bfresh at risk?

[cassandra_beach]

We waited so long for a decent tenant in the old Social Security building space and now it appears that it is at risk. Hard to tell from the article what is going on except than that the "concept" is in trouble.

Stop & Shop to rebrand bfresh chain, close 1 store

I like bfresh. I went there more when it first opened (and yes, when its prices were lower) but I still go there a few times a month. It was never going to be a "first choice" grocery store. That, of course, is Market Basket. But I will happily pay a bit more for the convenience when I need to.