Yet another frozen yogurt shop coming to Davis Square - Pinkberry

[ron_newman]

An official City of Somerville sign in the window of 263 Elm Street, the former Mass. Insurance Agency, announces a public hearing for October 17 on an application by 'NE Frog Pond LLC' to establish a frozen yogurt parlor.

In Boston, Cambridge, and other parts of New England, this company operates Pinkberry franchises, so that's likely what they're proposing here too.

If the zoning board approves the special permit, this will be the third frozen yogurt shop in Davis Square, after iYO and Orange Leaf. Or maybe even the fourth, since JP Licks sells some frozen yogurt too.

Comments

[thespian.livejournal.com]

isn't it time for another Starbucks?

[vibrantabyss.livejournal.com]

Starbucks has tried twice to open one inside the Diesel restrooms, but the zoning board has luckily denied them both times.

[etana.livejournal.com]

+5

[jesseh.livejournal.com]

I think that's Pinkberry.

[ron_newman]

Looks like you're right, so I'll edit the post and title.

[geekpixie.livejournal.com]

I'm guessing part of their presentation will be to prove that they will have viability as a business with two pre-existing competitors. Three Fro-Yo places within a stones throw of each other is getting a wee bit excessive even for our population volume.

[ron_newman]

I don't think the city is required, or even allowed, to take 'viability' into consideration when granting such a permit. When converting from a retail or office use to food service, the city is more concerned with things like ventilation, trash disposal, rodent control, and the like.

[geekpixie.livejournal.com]

Possibly. I've seen local services express objection to the city for a new business coming in because similar services are offered a small geographic distance away...so if not the City, I am guessing someone will express that view at the zoning hearing.

[pierceheart.livejournal.com]

Do they outnumber burrito shops, yet?

[vibrantabyss.livejournal.com]

Hush, before we end up with a place selling frozen yogurt dessert burritos....

[pierceheart.livejournal.com]

Isn't that the crepe place?

[secretlyironic.livejournal.com]

Actually that sounds kind of good. I've seen breakfast burritos, but dessert burritos.. Mmmm

[vibrantabyss.livejournal.com]

Eh, they just do ice cream there :)

[ukelele.livejournal.com]

Pinkberrito.

[rikchik.livejournal.com]

We're down to 2 burrito places, so if history is our guide one of these 3 won't make it.

[lbmango.livejournal.com]

Well, 2.5... Blueshirt is sort of a burrito place... kinda

[rikchik.livejournal.com]

By that logic, JP Licks is a yogurt place and they cancel out :)

[nomacmac.livejournal.com]

There will not be enough customers to support 3 FroYo places this winter...they will all go under, opening up 3 new locations for burrito joints.

[ron_newman]

I've been wondering about that too -- opening two new FroYo places in late fall or winter. I think iYO will survive as it has already established a customer base, but the other two look doomed to me before they even open. Maybe they'll be smart and wait until April.

[joyfulkel.livejournal.com]

i really hope iYo makes it. the people are super nice.

[somervillesnow.livejournal.com]

And iYo is the only locally owned one, right?

[ron_newman]

The only non-chain one, yes. (Whether a franchise is 'locally owned' is a tricky question.)

[etana.livejournal.com]

And iYo has waffles!!

[thespian.livejournal.com]

and the salted caramel yogurt, which tastes weirdly (and in an awesome way) like Captain Crunch.

[etana.livejournal.com]

Seriously?! Ugh.