Who marketers say we are...

[miss-chance.livejournal.com]

The Atlantic has an article about what data marketers collate by ZIP code. Here's what it says about 02144:


We're affluent, well-educated singles and partner couples who love life in the big city and hold professional positions in business, finance, legal, computer, and entertainment. Most of us don't own a home or a vehicle; we rent apartments close to amenities, and either work from home or walk, bike, and take public transportation to get around. We're cultivating our nest-eggs instead of feathering our nests, investing in mutual funds and contributing to our retirement plans. Physical fitness is a priority, so we exercise regularly, pay attention to nutrition, and buy organic food at high-end grocers. Regular expenses include nice clothes, traveling, and treating ourselves to lattes at Starbucks or treatments at spas. Laptops, cell phones, and iPads are always on so we can stay connected. Leisure time is filled with visiting art galleries and museums; attending the theater, opera, and rock concerts; reading books and newspapers electronically; and going to bars and clubs.

http://www.esri.com/data/esri_data/ziptapestry

Comments

[avjudge]

To be fair, Esri claims only 45% of 02144ers meet this description ("Laptops and Lattes") whereas next door in 02145 we're 75% "Trendsetters" (as is 63% of 02143).

But when you read the other top-three categories (Trendsetters & Metro Renters) for Davis you realize they're pretty similar, so it really does support your point.