How would a concept like mine do in Davis Square?

[neknockouts.livejournal.com]

I recently acquired the master franchise rights to a relatively new but fast growing salon concept called Knockouts®. 

It is a sports-themed franchised salon chain providing competitively-priced haircuts and other grooming services including coloring, massage therapy, facials, manicures, pedicures, and hair waxing. It caters specially to men by offering a pampering experience that is not available at other discount walk-in salons and without charging high-end salon prices.  

Each salon features specially-chosen staff of female stylists wearing Knockout Girls^® uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages. The environment is upscale and professional yet casual and fun.

Since 2004, Knockouts has sold more than 123 franchised locations in thirteen states, including Arizona, Colorado, Georgia, Indiana, Pennsylvania, Missouri, Maine, Massachusetts, Missouri, New Hampshire, New Mexico, Texas and Vermont. The chain currently operates nine salons, with many more scheduled to open soon.  For more information, please visit our websites www.nekocorp.com and www.knockouts.net.

I'm looking into the possibility of putting my first location in Davis Square.  Do you think it would do well in Davis Square? Are there good locations available? Any input/comments would be welcomed and greatly appreciated.  Thanks...

Comments

[manley1.livejournal.com]

I think you'd be better off in the area near whatever the incarnation of the Boston Garden is now. You will get the commuter traffic from North Station and will be near the financial district, plus may be able to capture the Celtics/Bruins goers. Plus, there is a large amount of sports bars in the area.

Fenway is a good possibility, but I don't think you'd get the same volume of traffic as you'd get around N. Station. I think the clientèle in the Fenway area outside of game times would be largely students and gay men who would probably be unable to afford the services or be uninterested in the whole Hooter girls thing, respectively.

Just a thought.

[timclark.livejournal.com]

Agreed. North Station area seems perfect for this.

Absolutely no way would this work in Davis.

Re: Hmmm..."crunchy granola" parts of town

[derekp.livejournal.com]

Yeah - put it next to the Hooters and Coyote Ugly!

Re: Hmmm..."crunchy granola" parts of town

[fidgetmonster.livejournal.com]

Coyote Ugly Boston closed. I guess it just didn't cut it without them dancing on the bar--Boston health code reasons, and all, you see. I guess that means there's a storefront available!