How would a concept like mine do in Davis Square?

[neknockouts.livejournal.com]

I recently acquired the master franchise rights to a relatively new but fast growing salon concept called Knockouts®. 

It is a sports-themed franchised salon chain providing competitively-priced haircuts and other grooming services including coloring, massage therapy, facials, manicures, pedicures, and hair waxing. It caters specially to men by offering a pampering experience that is not available at other discount walk-in salons and without charging high-end salon prices.  

Each salon features specially-chosen staff of female stylists wearing Knockout Girls^® uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages. The environment is upscale and professional yet casual and fun.

Since 2004, Knockouts has sold more than 123 franchised locations in thirteen states, including Arizona, Colorado, Georgia, Indiana, Pennsylvania, Missouri, Maine, Massachusetts, Missouri, New Hampshire, New Mexico, Texas and Vermont. The chain currently operates nine salons, with many more scheduled to open soon.  For more information, please visit our websites www.nekocorp.com and www.knockouts.net.

I'm looking into the possibility of putting my first location in Davis Square.  Do you think it would do well in Davis Square? Are there good locations available? Any input/comments would be welcomed and greatly appreciated.  Thanks...

Comments

[ericablad.livejournal.com]

There's a Hooters in Boston, and there's a reason for it: plenty of people enjoy going there.

[ursamajor]

There is? Not according to the Hooters website, though ron_newman said there's one by the new Garden; I'm not in that area enough to know.

Anyway, my main point stands - there's not a Hooters in the Davis Square neighborhood; a Hooters wouldn't thrive in the Davis Square neighborhood, and similar businesses likewise wouldn't thrive in the Davis Square neighborhood.

[ericablad.livejournal.com]

It's right near the Garden.

I agree that Davis is the wrong place for this establishment, but the culture and image of Davis is very distinct from that of Boston. Boston is largely a college town, and also a "townie" town--there's lots of religious, conservative, born-and-raised folks here. A Hooters-esque salon would probably do very well for itself in certain Boston neighborhoods, as well as the North and South Shores.

[ron_newman]

I've never been to one, but some of the appeal of Marylou's Coffee on the South Shore is supposed to be the way its women employees are dressed.

[spatch]

Baristas in skimpy outfits? But the TV told me that Mary Lou's appeal was that it was the best coffee in tow-ow-ow-own!

[ursamajor]

*nod* Agreed. Given that there *is* a Hooters in that area (Hooters, update your website to reflect this, please, so I don't embarrass myself further :) ), I'd say that given the similarities between it and the OP's business, it'd have a pretty good chance of doing well there.

[kpht.livejournal.com]

it closed down a few months ago. it wasn't ever dead, it was a managment/ownership issue.