How would a concept like mine do in Davis Square?

[neknockouts.livejournal.com]

I recently acquired the master franchise rights to a relatively new but fast growing salon concept called Knockouts®. 

It is a sports-themed franchised salon chain providing competitively-priced haircuts and other grooming services including coloring, massage therapy, facials, manicures, pedicures, and hair waxing. It caters specially to men by offering a pampering experience that is not available at other discount walk-in salons and without charging high-end salon prices.  

Each salon features specially-chosen staff of female stylists wearing Knockout Girls^® uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages. The environment is upscale and professional yet casual and fun.

Since 2004, Knockouts has sold more than 123 franchised locations in thirteen states, including Arizona, Colorado, Georgia, Indiana, Pennsylvania, Missouri, Maine, Massachusetts, Missouri, New Hampshire, New Mexico, Texas and Vermont. The chain currently operates nine salons, with many more scheduled to open soon.  For more information, please visit our websites www.nekocorp.com and www.knockouts.net.

I'm looking into the possibility of putting my first location in Davis Square.  Do you think it would do well in Davis Square? Are there good locations available? Any input/comments would be welcomed and greatly appreciated.  Thanks...

Comments

[jadelennox]

Plenty of (well-meaning, would be horrified at someone thinking they're sexist) men in high-tech regularly assume that the attractive women they work with are not as bright and need coddling and special treatment. For years in high tech I got male managers explaining to me that dressing like the men did (t-shirts and jeans) was not acceptable. I was told I wasn't acting management-track and when I explained I didn't want to be middle management (like the senior women) I wanted to be architect-track (like half of the senior men, a much higher paid and more prestigious position) I got dumbfounded looks. In one company I worked for, all of the men who reported to the CTO had solo offices, but the three women who reported to the CTO shared one office. A male employee with a third my experience started with half again the salary. A female co-worker had to sit on the floor with her computer on a box for a month because they wouldn't find her a desk. This is a small sampling of what I and my female co-workers put up with in a wide range of Cambridge tech firms.

I'm glad you were lucky and only got teasing. My experience, and that of my co-workers (all of whom have been successfully driven out of high-tech by the absentminded hostility) was far more hostile.

Now I do the same work in a female dominated field with twice the respect at half the salary. Funny, that.