Local store that sells computers?

[zmgmeister.livejournal.com]

I remember hearing about a computer shop near the Kendall area that sold custom PCs. I remember my aunt saying something about getting her computers there, and hearing that it was the store of choice for MIT/Tech Square types.

Does that ring any bells for anyone here? I'm planning to get a new computer and want to check out the prices at the local merchants first.

( Posted to davis because I know there's people here who would know that store )