Boloco Mystery Solved! Pepper Speaks...
Jan. 11th, 2008 03:46 pmOur good friend “ron_newman” wrote a post yesterday entitled: “Boloco for sale? Anyone know more?”
Ron. I do. And you knew I’d eventually get on here when I had a few minutes to spare.
First, let’s clear the air: Boloco at Davis is for sale. But before we call CNN, let’s have some fun with this, if we can (go get a cup of coffee at Diesel before you read further… it’s long, but only because i had 95 posts to respond to)
First, as you all know, this Boloco restaurant that opened last February to great fanfare (not) never did behave like Sea Biscuit or the Little Engine that Could as we had hoped. From the moment we first announced we were taking over O’Naturals, there was an “aw shucks” attitude about the fact that it was Boloco and not something else. Since we were the kids growing up who always got picked on but somehow made it through in the end, we thought this Boloco of ours could do the same. Not so, it seems, at least not yet.
Depending on who you are, however, the good news is that unlike when we put homes up for sale, putting a restaurant up for sale doesn’t necessarily mean we’re leaving. It simply means that we have to explore options – in the event that things don’t improve and the real ugliness begins (which thankfully we’ve never endured in our 11 years).
In fact, we’d love to change our mind. But for us to change our mind, it means that the Davis Square community (that’s you!) needs to also change its mind about Boloco. And from what we’ve read and heard, too many residents simply don’t think that Boloco is worth the extra few hundred yards required to get there versus the other options. Being one myself who scoffs at walking an extra block for nearly anything, I understand that sentiment all too well.
All that said, I thought I’d do something a little different today. Given the time you’ve all spent commenting, hypothesizing, praising, jabbing, and questioning, the least I can do is take a little time out of my day to respond to each of you. There are many things we know we’ve done poorly at the Davis Boloco and for the most part those are stated quite accurately throughout this and other blogs… and of course there are other things claimed in various blogs, including this one, that aren’t accurate. I’ll try to set the record straight (from my humble perspective, of course) on a number of the comments you all made:
“lakelare” (and others in similar words) wrote: “I almost never go to Boloco because their real problem (as people have said) is that they're in a bad location”.
The location is admittedly tough… too far from either Porter or Davis to win the convenience game. We thought we could overcome it, of course. So far, we’ve been proven wrong.
“sea_aye_vee” wrote: “The one most awesome thing that Boloco does that Anna's does not is their burrito card.”
Sea-aye-vee is right… don’t stall… go get a Boloco card immed.
“an_art_worker” wrote: “It's the acoustics, stupid... “
Of all of the things written, Art Worker may have hit the nail closest to the head. The acoustics suck. And all of his/her suggestions are right on. Only issue is the $$ it takes to get that done… the minute we think we can make it in Davis for the long haul, we’ll call the sound gurus (again!)…
“beezy515” wrote: “That space is way too large for any kind of fast food business, especially with a full-size basement below.”
Tons of fast-food businesses do well in a space this size, us included. The problem is how we designed the space… it’s far too sparse and needs to be warmed up so it doesn’t feel quite so big. If we earn the right to stay, you can bet we’ll work on that.
“chaiya” wrote: “Boloco is head & shoulders above any Qdoba or Chipotle or other such chain.“.
THANK YOU! Send me your Boloco Card # and i'll pop a freebie on there! Flattery will get you everywhere (especially in this crowd!)
“tut21” wrote: “Maybe a monorail from Davis to Porter would help.”
I LOVE that idea! In fact, I was inspired only a few weeks ago when I went to Beijing to meet with (hold your breath) Matt Carberry who still owns our building and is our landlord and whose help would go a long way in allowing us to stay. I had never met Matt (who many of you likely know) but he and I met for nearly 2 hours in his new adopted hometown and while the Boloco in Davis Square ended up only being a fraction of our conversation, he was very supportive and agreed to consider a proposal from us. How is this related to Monorails? Well… in the cab from the airport to downtown Beijing they were just completing a monorail that paralleled the highway and frankly it was beautiful. I wish we could combine modern public transportation with beautiful architecture as well here in the US.
We’ve never had more people jamming our Boloco restaurants than the 2 years since we changed to Boloco. Even Northeastern which had a Qdoba open across the street continues to grow quickly and consistently. In Harvard where we have Felipe’s and Qdoba and soon-to-open Chipotle flanking us again in superior locations with more seats and the like, we do extremely well and enjoy the company of hundreds of daily customers who choose to visit us despite other options. Yes… Davis is a headscratcher when put in this light.
“mamajoan” described ours as “yuppie burritos”.
Another calls them “courageous burritos.” We happened to choose “inspired burritos”. Either way, they are “irregular burritos”… meaning, they are just different! In some parts, trying to be different is looked at as a good thing!
“clevernonsense” wrote: “it's too bad Anna's can't hold a candle to Anna's from 5+ years ago.”
As a customer of Anna’s since ’96, I assure you Anna's hasn't changed. I find that the older I get, the more variety I want, and on that need Anna's does not deliver. I still visit Anna’s, but not nearly as often.
“Icecreamexpress” wrote: “There are maybe six parking spots in the back.”
I think we have 8 parking spaces out back. Please use them. Though it seems the metered spots are open most of the time, and i can't remember the last time i saw a meter maid give a ticket in front of Boloco Davis.
“0uroborus” wrote: “I wasn't aware of Bolocco having a finished basement with a cafeteria style thing going on in the basement.”
We do have a basement the same size as the restaurant… we use it for storage, nothing else. It’s very uninspiring (unless you like big spaces that are even emptier than upstairs!)
“Pearlythebunny” wrote “Boloco is open 8 A.M. to 10 P.M., seven days a week”.
True, those are our hours.
But then “teko” wrote: “closing at 6 on a Sunday is odd”
Last Sunday, we did close all 13 restaurants at 6pm to celebrate the New Year with our teams and their families… a VERY big bowling tournament at King’s in Boston between all of the teams. (There should have been a sign on both doors explaining this… if there wasn’t that was a mistake on our part.).
And then “teko” added: “The food's always been worth the price, the Boloco card works well (except when my free burritos disappear, that's always confusing), and the staff is decently friendly and consistent.”
Some of our promotions on the Boloco Card are for limited time only… move quickly, and you win. Other events don’t “expire” (in fact, send me your Boloco Card # and I’ll load on a freeobie that won’t disappear… just for fun)
“sea_aye_vee” wrote “Chipotle just opened. Its hardly to blame.”
True - Chipotle’s opening did not affect us. In fact, we’ve seen an uptick in daily customers since mid October. For the record, I like Chipotle for many reasons, but I like the taste of Anna’s more. And for those of you concerned about Anna’s welfare now that Chipotle has arrived, you have nothing to worry about. Often while there are 3 people in Chipotle, you’ll see 30+ in Anna’s. (If Chipotle didn't have nearly 700 other locations and a few hundred mill in the bank, i'd worry about Chipotle)
“cityofbeige” wrote: "Plus they're quite small for $5."
We wrap our burritos tight. No joke – real tight. If you tried to carry a Chipotle burrito and eat as you walked (or drove), well, good luck. Anna’s, you’re a little better off, but not much. At Boloco, you could toss it to Randy Moss and it would be intact. We pack 20oz plus (same as the others believe it or not) into the same size tortilla and you can stuff it in your backpack if you’re careful. The regular size is smaller (about 14-16oz), and for dietary and budget reasons most people actually order that size, but for $6 you get the jam-packed bundle with high quality ingredients, naturally-raised meats, and flavors that please thousands.
“alphacygni” wrote: “They (Boloco) just came to the conclusion that the term wrap had developed a bad reputation. Using the term burrito seems like a mistake to me. It's about as useful as calling them helicopters.”
I’ll have to figure out the helicopter thing over the weekend, but in the meantime, I’ll give you my insight on the whole wraps vs. burritos debate. We simply found that our menu was far more similar to burritos than wraps in the eyes of the hundreds of people we spoke to over which helped us make the decision to re-position ourselves. Wraps were often thought of as “sandwiches” (as “cityofbeige” mentioned), “deli meats and mayo mustard”, “sprouts”, “cold cuts”, and in general, a slight twist on a standard sandwich. While some people clearly still think of anything other than Mexican ingredients in a tortilla as wraps, many more understand that hot, fresh grilled meats and vegetables wrapped in a tortilla can also be considered a burrito of sorts without violating too many sacred rules of food categorization. While I respect all of you for your opinions (as I hope you by now know), there is one thing that anyone who knows me personally will vouch for… and that is that I probably like Traditional Mexican Burritos more than any other person in the world, and with that passion means that I may have eaten at more taquerias, wrap joints, and everything in between than any other person on the planet. While I may be one of the Boloco guys, I love my traditional burritos as much as or more than the next guy. Just keep that in mind…
“alphacygni” wrote: “I am a regular at one of their financial district locations for lunch. I hope that bad goings on at Davis will not cause a problem for my Boloco.”
You have no worries about any of the other Bolocos - in fact, we've never seen longer lines (that move fast as I hope you will agree!)... and I thank you for being a regular downtown.
“mamajoan” wrote: “hope that bad luck for the Davis Boloco won't mean bad things for "my" Boloco in Harvard Square.”
Ditto.
Let’s get serious… this may be the only one where I push back a bit...Anna’s and Boloco aren’t even in the same league when it comes to quality of ingredients. That doesn’t mean you can’t like one burrito more than the other, but taste preference does not necessarily indicate the quality of ingredients being used.
If someone values a Boloco burrito more than an Anna’s burrito, AND they use the Card as it is supposed to be used, they’ll end up, in all likelihood, paying no more than they do at Anna’s. But even if they paid more for truly better food, that’s nothing new in this world, right?
“teko” wrote: “I'm kinda baffled at people who go to Boloco for the "original" wrap when they can get a Super Burrito at Anna's for less, just a block away.”
No need to be baffled. There is no “original” wrap and even if there was, they certainly aren’t walking the extra block for it - that's the reason we're having this conversation - because they aren't walking to Boloco! The few that do are likely doing it for the obvious reasons: they think it is superior to other options, they care about the kinds of ingredients that go into their burritos, they like the people, they like wi-fi, they have bad hearing, and they are willing to pay a fair price for all of those things.
“nomacmac” wrote: “I ate there a few times, and was always disappointed.”
I’m sincerely sorry about that. If you’ll send me your mailing address we’ll refund you for those visits.
In response to “icecreamexpress”’s note: “MaybeSteve Herrell will make a triumphant return to his old stomping grounds... “, “ron_newman” wrote : “I suggested that months ago to John Pepper of Boloco -- team up with Steve Herrell so that this location would sell both its current menu and Herrell's Ice Cream. John says he talked to Steve, but I don't know what ever came of the idea after that.”
I actually spoke to Steve a few days after you suggested it and then in mid-November stopped into the Northampton Herrell’s where Steve was busy behind a glass office that overlooks the restaurant. When I asked the cashier to give him my business card, he did not emerge. Eventually I left. I have not heard from him since, but I’m also not convinced that this is necessarily going to make the difference for the future of this location… do any of you have any thoughts on this?
Matt wasn’t speaking of Boloco, but I’m hoping he'll now say the same for us... there is a good chance we’ll be able to stay if more people visit us. It really is that simple. So... please do come visit us… today, tomorrow, the next day… and if you do, we’ll be there to welcome you for a long time to come.
THANK YOU FOR READING (is anyone still there? hello??)
John Pepper
CEO and Co-Founder
Boloco
buzz@boloco.com
THANK YOU FOR READING (is anyone still there? hello??)
John Pepper
CEO and Co-Founder
Boloco
buzz@boloco.com
no subject
Date: 2008-01-11 09:26 pm (UTC)P.S., I love boloco, can I have free burritos? ;)
no subject
Date: 2008-01-11 11:16 pm (UTC)please? ;)
(no subject)
From:no subject
Date: 2008-01-11 09:29 pm (UTC)You're going to get blasted for not cutting this post. I love Boloco. I love that it's big. I love that it's not overcrowded. I love that it's FOOD and BEVERAGE on the cheap rather than a coffeehouse with a passing attempt at food. The buffalo chicken burrito at $5 is a BARGAIN. It's true, you don't necessarily make the best burritos but you make the best wraps I've ever had hands down. To the point where if I'm somewhere else claiming to have wraps, I just won't order one -- I know I'll be disappointed. Which ... brings me too ... aww shucks man, I'm sorry to see you have to close this location. The one just over the Medford line is nice so I might have to make that one my new home.
Best of luck to ya!
no subject
Date: 2008-01-11 09:54 pm (UTC)(no subject)
From:no subject
Date: 2008-01-11 09:29 pm (UTC)My only complaint about the Davis location is that the breakfast burritos end at 11am.. I'd love if they stayed available til 2pm, like the Tufts location does.
no subject
Date: 2008-01-11 09:30 pm (UTC)no subject
Date: 2008-01-11 09:40 pm (UTC)(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 09:31 pm (UTC)I love the space where the Davis Boloco's is. I especially love the leather chairs and the free wireless. I much prefer bringing my laptop there to surf the web than those coffee-oriented places most people seem to swear by...but then, I don't drink coffee. My problem is I'm just not in Davis Square as much as I used to be.
I've also never heard of a Boloco card? More information please?
Also, I got an email months ago saying I'd won free wraps for all my friends because my business card was pulled out of the fishbowl. I never collected on it because most of my friends live out of town and I only ever see them downtown on workdays. If I can find the email, does it ever expire? Heck, at this point I could just get one for me and be happy...
no subject
Date: 2008-01-11 09:33 pm (UTC)(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 09:34 pm (UTC)Music's a cool idea.
Either way, I'll keep hitting the Framingham one.
no subject
Date: 2008-01-11 09:50 pm (UTC)I think a huge thing you could do is advertise the free Wifi. And maybe, in addition to burritos, also serve coffee-house style beverages. There's quite a few folks in Davis/Porter/Union who despise Diesel for a whole number of reasons, among them having to pay for wifi, and who don't want to patronize Starbucks. There's a pretty decent niche there that you are well-positioned to take advantage of.
And your promos you run are pretty cool too. Maybe tie something in with some of the other local businesses- burrito and a movie/etc.
no subject
Date: 2008-01-11 09:55 pm (UTC)I'd definitely like this idea. The Harvard Square Qdoba does a thing with the local movie theaters where they offer a any burrito for $5 if you show a ticket stub for a Harvard Square movie theater with that days date.
The Somerville Theatre is a great movie house that could use some support. It might be a good financial tie in for both businesses in Davis.
Some sort of show your Somerville Theater ticket stub for $2 off any burrito would be an excellent idea!
(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:LOLerskating
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 09:54 pm (UTC)no subject
Date: 2008-01-11 10:37 pm (UTC)I'd say "come to Lowell!" but we are already inundated with food joints.
no subject
Date: 2008-01-11 09:57 pm (UTC)no subject
Date: 2008-01-11 10:10 pm (UTC)(no subject)
From:(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 10:00 pm (UTC)i think its REALLY awesome that you took the time to do this. so much so that i might go to boloco this weekend.
i had two problems the two times i've gone to boloco, and since you have an open ear at the moment, i will let you know what they were:
1: ordered on the website. loved that part. hated the part where your website didnt have an option like "make my burrito right now". i think i ordered at like 7:12, and the next available 'make my burrito' option was 730. so i roll up at 7:17 and politely asked where my burrito was, and the kid workin there was like "the slip says 730". no shit it says 730, that was my only option. so i had to stand there like a tool and wait for it. defeats the purpose of the website ordering.
2: this could have been fixed by me when i was there, but im pretty nonconfrontational. i ordered guacamole and they ran out of guacamole and instead of giving me new guacamole the girl just scraped together what little was left, and then forgot my sour cream. i was like wtf.
no subject
Date: 2008-01-13 03:48 pm (UTC)Hope you did visit - thanks for reading the post!
1) technology (and budget to change that technology) limits us a bit on this front, but no matter what you shouldn't have been hit with "the slip says 730". our teams know (or should know) that when a customer rolls in to pick up, it's time to crank if their orders not ready. In their defense, if they had made it immediately, and you did come at 730, it would have been a bit colder, and then there might have been a complaint. Maybe i'll suggest to my IT guru that we have an option that says "i'm on my way!" which simply means get it made... sound good?
2) i'm like wtf too. they have already read your post, so know that the message is heard loud and clear. hopefully never again.
(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 10:02 pm (UTC)no subject
Date: 2008-01-11 10:03 pm (UTC)HOW TO:
<*lj-cut>
BLAH BLAH BLAH BURRITOS BLAH BLAH.
<*/lj-cut>
Just take out the stars. It's really, really easy.
Also? In my honest opinion, Anna's burritos are far superior. Fresh ingredients, no disgusting "spice", tighter wrapping, better atmosphere, and a better price. I could go on, but I'm sure you aren't interested in the criticism.
no subject
Date: 2008-01-11 10:06 pm (UTC)if i weren't interested in criticism, why would i have wasted time responding to everyone in the firt place? that said, sounds like you've made your choice. enjoy.
Holy crap!
From:Re: Holy crap!
From:Re: Holy crap!
From:Re: Holy crap!
From:Re: Holy crap!
From:Re: Holy crap!
From:Re: Holy crap!
From:no subject
Date: 2008-01-11 10:07 pm (UTC)I loved O'Naturals because it was something different, independant, and very tasty.
Also that big room in the basement? consider community space. Get people involved and they'll be there to buy stuff.
(And for the love of Pete, get rid of the cattle-chute line thing, it's horrible aesthetics.)
no subject
Date: 2008-01-11 10:43 pm (UTC)(no subject)
From:Boloco vs Anna's
Date: 2008-01-11 10:17 pm (UTC)no subject
Date: 2008-01-11 10:18 pm (UTC)For the record, I also enjoy Anna's. And Tacos Lupita. I've come to find that you can actually like more than one thing -- AT ONCE!
Anyway, best of luck!
no subject
Date: 2008-01-14 05:08 am (UTC)I like that you play the field! And that we are part of it. Thank you!
Stay in touch,
John
no subject
Date: 2008-01-11 10:26 pm (UTC)Sad for me, though, I won a lunch last fall and forgot about it because I couldn't figure out who to bring. Stresss!!!!
About the sound - any chance of simply hanging panels of [fire resistant] fabric from the ductwork? That ought to cut down on the harshness a bit.
no subject
Date: 2008-01-11 10:40 pm (UTC)(no subject)
From:no subject
Date: 2008-01-11 10:27 pm (UTC)no subject
Date: 2008-01-11 10:29 pm (UTC)If you have a huge basement you’re mostly not using, I wonder if there’s a way you could get some extra revenue by renting it out. (Or, if it’s dead space anyway, making some meeting space down there and letting groups use it for free in exchange for having them catered by the restaurant.)
I personally would be more likely rather than less likely to make the trek there for an open mic night or a live band, although I certainly understand the desire to have a reliable quiet place to work. The kind of performers Johnny D’s have for brunch would work well — very pleasant to listen to, but not so overwhelming as to interfere with people’s conversations at the tables —, although I doubt the finances would work out as they do for Johnny D’s.
Anyway, thanks for having a presence here!
PS — One thing that I am particularly impressed with the Northeastern location about is that I always have special requests with my orders (I can’t eat cilantro or tomato salsa), and never have I had an order messed up! And the people there are always pleasant and friendly, and the woman who manages there (although I think she travels around to various locations) always has a friendly word.
no subject
Date: 2008-01-12 01:42 am (UTC)(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 10:34 pm (UTC)no subject
Date: 2008-01-14 05:22 am (UTC)Thanks for your note and your near decade of being our guest!
You'll be happy to know that the Late November makes a bi-annual appearance on our menu still... so you don't have to fret all 12 months of the year. This past November/December $1 for every Late November sold went to our partner non-profit Community Servings (www.servings.org)... an even better reason to buy the Late November when it does make its 2x/year appearance. Should be back again in May!
Cheers,
John
no subject
Date: 2008-01-11 10:35 pm (UTC)no subject
Date: 2008-01-14 05:26 am (UTC)we have a number of things beyond burritos.
Salads for one... Greek, Caesar, Chinese Chicken, etc.
And of course, since we're not just a taqueria, we carry all kinds of ingredients that you can either wrap in a tortilla or put in a bowl. Fresh veggies, tofu, grilled chicken and steak, braised pork, etc. can all be combined with dozens of ingredients that are displayed in front of you for literally hundreds of delicious meals... you just need to keep your creative cap on and there is no limit.
I hope you'll give it a try and let me know what you thought.
Thanks again for your note.
john
no subject
Date: 2008-01-11 10:37 pm (UTC)no subject
Date: 2008-01-11 10:51 pm (UTC)(no subject)
From:(no subject)
From:no subject
Date: 2008-01-11 10:42 pm (UTC)no subject
Date: 2008-01-14 05:27 am (UTC)no subject
Date: 2008-01-11 10:43 pm (UTC)no subject
Date: 2008-01-11 11:06 pm (UTC)(no subject)
From:no subject
Date: 2008-01-11 10:47 pm (UTC)no subject
Date: 2008-01-11 10:47 pm (UTC)make it a place to stop on the way home from work, especially with
the not-bad Chipotle and Anna's in-between (which each match different types of cravings
so I'll still go to Boloco occasionally).
Although the free wifi is really nice, the space is too big and cold/industrial
as many people have mentioned. When Carburry's and O'Natural were in the space
they somehow made it feel a little less like a warehouse. Some of it may just be
the colors/lighting combined with the space.
I hope you can make things work out!