Boloco Tufts Has Closed

[josephineave.livejournal.com]

Not as much fanfare as when they closed the Davis Sq. location, but it looks like Boloco has closed their Medford location. Not having much luck with burritos in this neck of the woods, I suppose.

Comments

[ron_newman]

I added the 'burritos' tag. Click on that, and you'll see that this Boloco has been struggling since 2009.

[gruene.livejournal.com]

Was that when the changed their name to Boloco? I think that was the source of their problems.

[ron_newman]

No, they've been Boloco much longer than that. I think The Tufts location has always been Boloco, not The Wrap (the chain's previous name).

[gruene.livejournal.com]

I meant as a brand. They were more successful as The Wrap. They changed their name then did a major expansion, so it's hard to isolate the two.

[ron_newman]

They've been quite successful (and continuing to expand) everywhere other than Somerville and Medford.

[surrealestate.livejournal.com]

The only locations that have EVER closed afaik have been the poorly-located Somerville one and now Medford. I don't think any of the others are even in danger.

[craigindaville.livejournal.com]

IMHO, calling something from Boloco a "burrito" is a stretch. They make wraps. That sometimes resemble burrito-ness. When viewed from afar.

*fondly reminisces about Tacos Morenos carnitas burritos in Santa Cruz*

[granola-gurl.livejournal.com]

i miss santa cruz's yummy taquerias :(