davis_square | How would a concept like mine do in Davis Square?

I recently acquired the master franchise rights to a relatively new but fast growing salon concept called Knockouts®.

It is a sports-themed franchised salon chain providing competitively-priced haircuts and other grooming services including coloring, massage therapy, facials, manicures, pedicures, and hair waxing. It caters specially to men by offering a pampering experience that is not available at other discount walk-in salons and without charging high-end salon prices.

Each salon features specially-chosen staff of female stylists wearing Knockout Girls^® uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages. The environment is upscale and professional yet casual and fun.

Since 2004, Knockouts has sold more than 123 franchised locations in thirteen states, including Arizona, Colorado, Georgia, Indiana, Pennsylvania, Missouri, Maine, Massachusetts, Missouri, New Hampshire, New Mexico, Texas and Vermont. The chain currently operates nine salons, with many more scheduled to open soon. For more information, please visit our websites www.nekocorp.com and www.knockouts.net.

I'm looking into the possibility of putting my first location in Davis Square. Do you think it would do well in Davis Square? Are there good locations available? Any input/comments would be welcomed and greatly appreciated. Thanks...