[identity profile] kickasscupcakes.livejournal.com posting in [community profile] davis_square
 
Hey there Davis Square...it's finally here...opening day is Saturday, September 8th...you can check out my website www.kickasscupcakes.com for all the details...hope to see you all there soon!
Sara

Date: 2007-09-09 06:35 pm (UTC)
From: [identity profile] pekmez.livejournal.com
No, I'm not kidding. I buy my bread at Lyndell's pretty often, and I'm sure we'll be buying cupcakes there for school birthday parties and whatnot, and I like Lyndell's just fine. But liking them just fine doesn't mean they don't have a giant vat of cupcake and cake frosting in the back that goes on all of their cupcakes, and it's a particular type of frosting that doesn't taste so different to me from the ones I get from the supermarket even if theirs are made in Everett or wherever and delivered to all of the Market Basket or Foodmaster chains in Massachusetts and whipped up in a mixer big enough frost a lot of cakes, dyed pink and blue and yellow, and squirted out of a big pastry bag onto the cupcakes.

Lyndell's is a good neighborhood example of this kind of baked goods, but it's still a red-and-white-string-tied-boxes bakery whose baked goods look as familiar as any other neighborhood bakery in another neighborhood. (Now, if they'd only sell my favorite rainbow cookies there..)
Sure, there's yet another level of mass produced for things like Hostess cupcakes, but to me Lyndell's is on only a slightly larger *scale* (I would guess they have 3x the square footage and 5-10x the inventory?) than Kickass but has a very different *style* from the Kick*ass cupcakes. I think there's a room for both styles in Somerville, and Lyndell's will get just as much business from me as they used to.

But please don't give me grief because my preference in a tastes-like-homemade cupcake matches what's being made at Kickass and yours doesn't - her cupcake is worth $2.75 on occasion to me and isn't to you, and in either case it doesn't taste like the same thing as I can buy Lyndell's.

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