[identity profile] kickasscupcakes.livejournal.com posting in [community profile] davis_square
 
Hey there Davis Square...it's finally here...opening day is Saturday, September 8th...you can check out my website www.kickasscupcakes.com for all the details...hope to see you all there soon!
Sara

Fail.

Date: 2007-09-08 11:55 pm (UTC)
From: [identity profile] c-m-i.livejournal.com
So we swung by today in hopes of picking up a dozen cupcakes to bring with us to a party. At 2.75$ a cupcake, with no discount for a dozen? No thanks!

Seriously, when we saw the price of a cupcake from Kickass Cupcakes online, we thought said cupcake would be in line with the huge monster cupcakes we've seen on out cupcake hunting travels. Likely it wouldn't be the same size as one of the 5+ buck monsters from Crumbs in NYC, and we were fine with that (we couldn't finish'em anyways!), but at least it would be as big as Burger's & Cupcake's cake, right? Nope. A lone Hostess is bigger.

I hope that the vegan cupcakes and the deep fried cupcakes are in demand, because there's nothing here I can't find elsewhere for less or of better quality. Lyndell's is practically around the corner and these people have the gall to charge THREE TIMES the price for a cupcake? Given the choice between a frosting-anemic, over-cooked cap chocolate cupcake from Kickass and three times as many perfect three bite cupcakes from Lyndell's, I know what I'm bringing to a party every time.

We did have cupcakes from Kickass Cupcakes and they were pretty, well, boring, for cupcakes. Maybe deepfrying would give them the edge, but all in all, there was not enough frosting, the cakes were on the dense side, and they seemed overcooked. I won't pin the fishy smell outside the place on them as that is likely just odur du Davis.

My wife and I have been honestly and eagerly waiting for Kickass to open in Davis Square. When I first heard rumor, I told my wife and she was ecstatic. We waited for the hopeful June opening and waited and waited. We were so eager, we even swung by this Saturday morning (the 8th) hoping they opened at 10 AM in hopes of getting a taste!

Bottom line, Kickass Cupcakes is a sucker's bet for tourists and the desperate until they swell the size of their cake in line with their pricing (buck fiddy for current size, tops, 15$ a dozen).

Re: Fail.

Date: 2007-09-10 10:18 pm (UTC)
From: [identity profile] wildflowersoul.livejournal.com
Wow. You know, if you google around, you'll find a lot of very similar critiques of the Kickass products and services, centered on: size/price ratio, cake consistency, and customer service. Judging from this response to customer comments, I can see where the complaints on the customer service end of things are coming from; you seem to be completely uninterested in honest reactions from actual customers (or maybe I just don't "get" your cupcakes, whatever that means). For what it's worth, this thread on Chowhound (http://www.chowhound.com/topics/404793) leads me to believe that the Daily Candy is pretty suspect.

Look, here's what I've gathered from tasting your product (strawberry shortcake cupcake... I went in intending to buy a dozen to take to a party, but felt that $33 for a dozen is just too steep a price) and reading other reviews online, a simple solution of increasing cupcake size to something that people can look at and say "yes, that's a $3 cupcake" would probably score you some more repeat customers. Certainly you can't please everyone all the time, but if cupcakes are so very personal, then you might end up selling to a select few persons.

I want to be a repeat customer, but I'll be waiting to hear how things shake down once you're more settled in and have had a chance to maybe consider the feedback that's out there.

Re: Fail.

Date: 2007-09-11 12:56 pm (UTC)
From: [identity profile] puckbear.livejournal.com
Let's compare them to the current standard-bearers of cupcakes then - New York's Magnolia and Buttercup Bake Shop. Both are cheaper ($1.85 a cupcake) and larger and yet still use natural ingredients. Plus you can't tell me that their rent is less than yours.

Welcome to the neighborhood, I hope you do well because I'm all for locally owned business. But consider us your focus group. You can either disregard what we say as a bunch of crazy internet folk, or take it to heart that we are a cross-section of your customers.

Re: Fail.

Date: 2007-09-12 11:05 pm (UTC)
From: [identity profile] stagnicity.livejournal.com
There is a disease amongst many small-business owners that's a strange mix of superiority and deafness; while you seem to be showing some signs of it, I hope you don't succumb.

The folks I know who have tried out your product seem to all say the same thing: liked the product, horrified at the price. Amongst comments online, both on here and in other forums, people seem to feel comparably. Maybe you can thrive as a business charging these prices while also snubbing your nose at what is, for a lot of people, just standard protocol and customer-appreciation at bakeries: a discount on a dozen.

Then again, maybe you can't. But one way or another, what comes across as a barely-veiled and snotty attitude towards a dissatisfied customer isn't the way to do it. Some people "get" your cupcakes, some don't? Please. That sounds like an excuse for avoiding some self-reflection.

Also, I hope you've got evidence for your statements about Lyndell's; maybe you're new in business and don't understand that unsubstantiated and direct claims like that are things you can be sued over. Plus, it's just kind of bad form.

Enough of this cupcakery.

Re: Fail.

Date: 2007-09-14 02:16 am (UTC)
From: [identity profile] slinkr.livejournal.com
Patsy's in East Somerville has small cupcakes with sugary frosting for 50 cents each. I'm sure they're not organic or anything, but they're a huge hit when we bring them to parties.

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